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Bread & Circuses

The 1% owning everything while the 99% fight each ther for scraps is not a new concept. “Panem et Circensus”, literal translation being ‘Bread and Circuses’ was a formula created …

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Shut Up, Caveman!

5am this morning I woke up terrified. I don’t just mean a bit scared, here. I mean terrified, the kind of paralysing, mind-numbingly, oh-my-god-i’m-gonna-die type terror that I last felt …

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Exploding Heads, Limbs and Comfort Zones!

Film making and acting has always fascinated me. I’m a huge fan of movie making and I did quite a bit of stage acting when I was younger, but lost …

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Anyone For Anaesthetic?

There’s a great moment in the great David Fincher movie ‘Fight Club’ when a bloodied up and buff Brad Pitt empowers the members of fight club to rise up and …

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Wanna Wear Your Undies Over Your Jeans And Save The World?

As I’ve mentioned before on my blogs, there are several massive upsides to embracing real creativity in your life, your business and your Industry. You see, those individuals and organisations …

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From Leonardo to Led Zep, the magic is all in the gaps.

Whenever I need a surge of energy, swagger and attitude I always turn to the same place. I get the Led out. For many reasons, and to many millions, Led …

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Don’t Believe The Hype: We are ALL Creative

My mate has a younger brother who works in marketing for a global food brand. To the outside world, he is a ‘creative’ and carries with him every marketeer creative …

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IDEAS are the new ‘Little Black Dress’

In these, the greatest times of uncertainty we humans have probably ever faced, it’s good to know that there are some things in this world that can always be relied …

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Seize The Day…Make Your Lives Extraordinary

Hi folks. It’s been ages since I last blogged – mainly ‘cos (a) I didn’t really know what to say or why, and (b) cos i’ve been busy writing albums, …

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People Who Inspired Change Through Music #3 – Mozart

I was ten years old when I went on my first ever holiday abroad. Mum and Dad had saved for years to take us to Playa de Palma in Majorca, …

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Wanna Wear Your Undies Over Your Jeans And Save The World?

As I’ve mentioned before on my blogs, there are several massive upsides to embracing real creativity in your life, your business and your Industry.

You see, those individuals and organisations that can embrace creativity to find new and authentic ways to engage their staff, clients, suppliers, stakeholders and communities are going to be at a huge competitive advantage, because engaging in this way takes branding way beyond the mechanical and mass. It makes it intensely personal, meaningful and precious. And that breeds real customer loyalty.

Yayy!!superman

But just hold on a sec….before you don your underpants over your jeans and fly off to save the world, let’s also be real about the job to be done, so you’re OK with the funny “you’re a bloody lunatic” stares you’ll inevitably get…

See, the trouble is that most organisations still recruit people who have been educated, by and large, to operate successfully in the context of the current ways and then use further conventional (if any) training to make them more productive at the same stuff. These individuals have long been encouraged to forego originality and embrace fixed process, compliance and standards. And people are restless. This is producing huge stress in these organisations, for example, we know that staff engagement is at record lows and at least 20% of managers at any one time are stressed to the point of ineffectiveness.

And here’s the rub…….

‘cos at the same time that this is happening, the bright eyed guys and girls just entering the workforce and on the cusp of leadership and management positions have very, very, very verrrrryyyyyyyy different expectations of the workplace. With potentially four generations on the shop floor at the same time, the difference in expectations and attitudes between those boomers above, still in senior management positions (and likely to be there for some time) and the incoming millennials is HUGE.

In all this, one thing is absolutely clear to me; we cannot deal with this challenge using the old one-stroke-with-a-wide-bristled-brush-should-do-it organisation-wide change initiative. Yesterday that would have been OK; we’d be able to copy somebody who is doing it better, dip our brush in the same paint pot and brush gaily across the organization to give it a nice new gleam and improve business.

But that was then. And this is now. And that brush aint gonna cover up the black marks.

Tomorrow’s sustainable competitive advantage will be driven instead from creativity, agility, flexibility and true talent management.

If this creation stuff sounds like your bag, then let’s play. I have my red and yellow “S” undies on and a cape in my backpack.

DC

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