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Bread & Circuses

The 1% owning everything while the 99% fight each ther for scraps is not a new concept. “Panem et Circensus”, literal translation being ‘Bread and Circuses’ was a formula created …

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Shut Up, Caveman!

5am this morning I woke up terrified. I don’t just mean a bit scared, here. I mean terrified, the kind of paralysing, mind-numbingly, oh-my-god-i’m-gonna-die type terror that I last felt …

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Exploding Heads, Limbs and Comfort Zones!

Film making and acting has always fascinated me. I’m a huge fan of movie making and I did quite a bit of stage acting when I was younger, but lost …

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Anyone For Anaesthetic?

There’s a great moment in the great David Fincher movie ‘Fight Club’ when a bloodied up and buff Brad Pitt empowers the members of fight club to rise up and …

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Wanna Wear Your Undies Over Your Jeans And Save The World?

As I’ve mentioned before on my blogs, there are several massive upsides to embracing real creativity in your life, your business and your Industry. You see, those individuals and organisations …

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From Leonardo to Led Zep, the magic is all in the gaps.

Whenever I need a surge of energy, swagger and attitude I always turn to the same place. I get the Led out. For many reasons, and to many millions, Led …

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Don’t Believe The Hype: We are ALL Creative

My mate has a younger brother who works in marketing for a global food brand. To the outside world, he is a ‘creative’ and carries with him every marketeer creative …

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IDEAS are the new ‘Little Black Dress’

In these, the greatest times of uncertainty we humans have probably ever faced, it’s good to know that there are some things in this world that can always be relied …

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Seize The Day…Make Your Lives Extraordinary

Hi folks. It’s been ages since I last blogged – mainly ‘cos (a) I didn’t really know what to say or why, and (b) cos i’ve been busy writing albums, …

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People Who Inspired Change Through Music #3 – Mozart

I was ten years old when I went on my first ever holiday abroad. Mum and Dad had saved for years to take us to Playa de Palma in Majorca, …

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Don’t Believe The Hype: We are ALL Creative

My mate has a younger brother who works in marketing for a global food brand. To the outside world, he is a ‘creative’ and carries with him every marketeer creative cliché imaginable under his weird haircut…. He’s got the paper thin, ludicrously expensive Prada glasses. He talks in acronyms. He wears designer loafers and skinny jeans to the office. He points his finger and winks a lot while making that ‘clicking’ sound with his mouth. He wears way too much aftershave. (I know, for a long time, I wanted to give him a good kicking too).

But you know what? Right now, truth be told, he’s about as creative as last night’s soggy chips. He’s all hype. His persona is one of creativity, however, he does the same things, in the same way, at the same time, on the same days, with the same people, day in and day out, and has been ‘ticking the boxes’ in his job for three years now.images

It’s all a big show. He’s scared. So he stays comfy. He’s coasting. He’s OK in his little bubble of safety. Safe, that was, until last week. When was made redundant. Man, you should have seen his face in the pub, bless him, looking through those panic-ridden eyes of “What the hell do I do now”?

So, here he is, Pradas all steamed up from crying, forced out of his comfort zone, bubble truly broken. He now has two choices (the same two choices, I would suggest, that many people, organisations and communities face right now) in that he can either

(a)  Look to yesterday, to take the quick and easy option of seeking a ‘comfort zone’ solution, where he can dive back into coasting along in a job he doesn’t really enjoy but it ‘pays the bills and is easy’ and feeling a false sense of security about tomorrow, or

(b)  Look to today, get scary and go on an adventure to explore, discover and embrace his real creativity. Not the faux “look-at-me-arent-I-creative-in-my-prada-glasses” creativity you understand, but his real creativity. Because, all that arse hole-ness aside, he’s a really creative bloke.

Real Creativity

What do I mean by ‘real creativity’? I mean that we are all inherently creative. Yes, you read it correctly. We are ALL massively creative. It’s a function of intelligence. Even you. So screw what your teachers, your parents, your partners, your mates or your inner ego has told you about you not being creative. Your bones are as creative as anyone else’s. It’s just that you might need to learn how to use ‘em best is all. And that takes guts.

Now…did my mate’s brother get scary in the search for a bit of today’s magic? Or did he play it safe and warm in the perceived comfort zones of yesterday and tomorrow? It matters not. What matters here is you realise this;

 You think that others have more creative potential in them than you. They don’t.

This is Major Tom to ground control, I’m stepping through the door……

DC

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